I visited Marks & Spencer (M&S) this week and was impressed by their use of colour psychology and their strategy of seasonal limited edition merchandise, M&S bedding displays are mostly in low saturated colours such as soft greys, beiges and light blues.
These colours are in line with the concept of ‘soothing tones’ in colour psychology, which conveys an atmosphere of tranquillity and comfort and helps to remind consumers of the warmth and relaxation of home. The choice of colours is designed to give shoppers a calm and pleasant experience, in line with M&S’s image as a mid-range to high-end supermarket.
In addition to this, M&S launches limited edition products for each season. For example, in winter, heavy knitted blankets and bedding with dark green and burgundy colours echo the warmth and festive atmosphere of the winter holidays. In summer, on the other hand, light-coloured linen and cotton items are preferred to bring a cool feeling. This kind of product update according to seasons not only makes customers feel fresh but also makes M&S display more dynamic and caters to consumers’ seasonal needs.
Through observation and recording, I felt that M&S attaches great importance to the delicate feelings of consumer psychology, and cleverly conveys the brand’s sense of elegance, comfort and fashion through the changes of colours and seasonal goods.
