Our group arrived at Savoy Street by bus from Elephant and Castle and then walked about three minutes to the Savoy Hotel. Upon arrival, we were impressed by the hotel’s excellent security system and service. Staff everywhere were enthusiastically helping guests with their luggage, making one feel unobtrusively cared for.
Upon entering the hotel, we realised that Savoy had crafted almost every detail to convey a brand experience of luxury and class. First and foremost is the hotel’s attention to fragrance. The choice of scents is distinctive in different areas. All five of us noticed that the smell in the lobby was warm and elegant, while the communal bathrooms were more fresh and clean. Avinav and I focused on exploring the hotel’s bathrooms and bar. In the public bathrooms, we immediately felt the ambience of meticulous elegance. The hand soap and hand cream on the sinks are all Savoy’s brand, reflecting the quest for brand consistency. The continued use of towels as hand dryers in the bathrooms not only pays homage to tradition and elegance but also highlights the hotel’s concern for the environment and comfort.
We then met up with Joao and Mohamadreza to experience American Bar, where the branding is designed with stunning detail. The bar’s coasters, emblazoned with Savoy’s iconic logo, are simple yet ornate, showcasing the elegance of a centuries-old heritage. The menu, on the other hand, is a clever blend of illustrations and the brand’s logo, combining classic and modernity. Each illustration and letter has been carefully crafted to echo the hotel’s rich history and artistic taste. The Savoy’s brand image is not just a symbol in these designs, but a time-honoured memory and a symbol of refined living.
Through these details, Savoy has elevated its branding to the level of art, so that every guest can inadvertently feel its ultimate pursuit of quality and experience. It is this dedication to detail that makes the Savoy not just a place to stay, but a journey steeped in beauty and elegance.
Through these details, The Savoy elevates branding to the level of art, allowing every guest to feel the hotel’s unique pursuit of quality and experience in the smallest details. This detail-oriented branding strategy makes the Savoy not just a place to stay, but a journey immersed in beauty and elegance. My trip to Savoy also gave me a deeper understanding of brand design – focusing on the user experience, combined with exquisite design details, is a key ingredient to a brand’s success.